Shelby D . Hunt For Reason and Realism in Marketing
نویسنده
چکیده
IN "Truth" (1990), I (1) showed how "relativistic truth" in marketing's early crisis literature was grounded in Kuhn's (1962) seeming adoption of both reality and conceptual framework relativism, (2) reported that when Kuhn recognized that these relativisms implied nihilism and solipsism, he revised his conceptualization of incommensurability to the point where it was nonproblematic for objectivity in science, (3) evaluated critical relativism's "argument from the falsity of realism" that truth should be abandoned and found it to be incoherent, that is, it made no sense, (4) proposed that philosophies abandoning the goal of truth must ultimately choose between incoherence and irrelevance, and reported how Laudan (1982) felt compelled to claim that science had "falsified" Creationism (even though he argues that "determinations of truth and falsity" are "irrelevant" to science), (5) located the origins of relativism's incoherence in the "philosophers' fallacy of high redefinition," (6) eval-
منابع مشابه
For Truth and Realism in Management Research
Is truth a research goal and regulative ideal that is appropriate for management research? Is realism an appropriate philosophical foundation for management research? This article answers in the affirmative on both of these questions by (a) using historical method to develop the four fundamental tenets of scientific realism, (b) using the historical material to show how some management writers ...
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